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Q: What is innovation in marketing?

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Answer :
Explanation :

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

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